Lofelt and Qualcomm Bring Advanced Haptics to AndroidRead Press Release
We are pleased to announce a partnership with Qualcomm Technologies to bring advanced haptics to the Android ecosystem. Under the partnership agreement, Lofelt and Qualcomm will deliver a universal haptic software framework that runs natively on the Qualcomm® Snapdragon™ Mobile Platform to enhance Android phones with next-generation haptics for mobile gaming and other immersive experiences.
Over the past several years, the market has experienced fast-paced improvements with haptics on mobile and game consoles. In 2015, Apple introduced the Taptic Engine, followed by Core Haptics in 2019, raising the bar for haptics on mobile. Android, with its focus on an open ecosystem and diversity of devices has a bigger challenge in adoption of a standardized framework for consistent, high-quality haptic playback.
“Lofelt haptics is like Core Haptics for Android. It enables remarkable mobile game experiences and novel UX/UI interactions for the apps of tomorrow. We’re delighted to be the first haptics company certified for Qualcomm Snapdragon.”
— Daniel Büttner, CEO
Lofelt Advanced Haptics
The Lofelt haptic solution is a universal software framework and API to enhance mobile gaming experiences through real-time haptic feedback that would otherwise be impossible to achieve on Android. Lofelt advanced haptics are fully-customizable and compatible with Lofelt Studio, the most sophisticated suite of creative tools for haptic design and implementation for mobile apps and games. OEMs can license the Lofelt software solution for Snapdragon to bring advanced haptics to their Android mobile devices.
“Combining Lofelt haptics with the extendable Snapdragon platform will create a new generation of Android devices that deliver rich, natural haptic experiences. We also offer developers and engineers more cross-platform parity and an adaptive technology that can be directed at a specific system.”
— Gwydion ap Dafydd, CTO
The Android Opportunity
Based on extensive analysis published on our blog, achieving haptic performance parity between Apple and Android requires Android framework enhancements that offer on-the-fly haptic playback, consistent transients playback and better synchronisation between audio and haptics. With richer haptic content available, the hardware needs to keep up: our team’s hands-on research on Apple’s Taptic Engine and Android device actuators, compares the physical size of actuators and the connection to better haptics.
We look forward to working with Qualcomm to bring haptics and mobile experiences to the next level.
Lofelt Studio is a suite of creative haptic tools for mobile app and game developers to design and implement advanced haptics 10x faster than before. Sign up and join our Studio developer community here.
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Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated.